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Free tax preparation programs for seniors are offered in Webster

Free tax-preparation services are being offered by the AARP at several area senior an...

Berta Rivera

C.A.S.H. Director

Empire Justice Center
Telesca Center for Justice
One West Main Street, Suite 200
Rochester, NY  14614 

p: (585) 454-4060 f: (585) 454-2518

Berta Rivera is the Director of Creating Assets, Savings & Hope (C.A.S.H.)*, a community coalition led by Empire Justice and the United Way of Greater Rochester. She works out of Empire Justice Center's Rochester office. As Director, she is responsible for the overall management and operations of C.A.S.H.

Her formal education includes a Bachelors of Applied Sciences from the Rochester Institute of Technology. Before being promoted to C.A.S.H. Director, she worked as the Assistant Director from 2012 to 2014, and the Outreach and Volunteer Manager from 2009 to 2012. Prior to joining C.A.S.H., she was a paralegal working in the Foreclosure Prevention program of Empire Justice Center.  Ms. Rivera grew up in the City of Rochester and is bilingual. She provides interpreting services for Hispanic families in a variety of settings, including budget and foreclosure counseling, and tax preparation.

Ms. Rivera is an active member of the National Community Tax Coalition (NCTC).  By invitation, she has presented at National Conferences hosted by NCTC and the Institute for Financial Literacy. Topics covered included the recruitment, retention, and management of volunteers; best practices for training and communicating with volunteers and staff; client engagement and customer service at VITA sites; and financial coaching. VITA volunteer coordinators and prospective financial coaching program coordinators from agencies across the nation are often referred to Ms. Rivera for advice, training, and technical support.

*C.A.S.H. is aimed at creating opportunities for workers with low incomes to obtain, maintain and build economic assets In addition to Earned Income Tax Credit outreach and free income tax return preparation, C.A.S.H. volunteers along with community professionals, link interested clients to community resources such as food stamps, child care subsidies, bank and credit union services, home buying programs, money management education, and credit counseling.

Practice Area(s):
Community Development