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How to work the system at Sibley's

Led by the United Way of Greater Rochester and Empire Justice Center, the Creating As...

Berta Rivera

C.A.S.H. Volunteer & Outreach Manager

Empire Justice Center
Telesca Center for Justice
One West Main Street, Suite 200
Rochester, NY  14614 

p: (585) 454-4060 f: (585) 454-2518

brivera@empirejustice.org


Berta Rivera is the Volunteer & Outreach Manager of Creating Assets, Savings & Hope (C.A.S.H.), a community coalition led by Empire Justice and the United Way of Greater Rochester. She works out of Empire Justice Center's Rochester office.

Berta is responsible for the management of volunteers.  In this role, she works annually to recruit, train, schedule and retain more than 500 volunteers to staff the C.A.S.H. free tax sites. 

Berta is also responsible for the management of the C.A.S.H. Coach program which helps low-income individuals and households achieve specific financial goals such as: understanding credit, saving toward a goal, and/or homeownership. She is responsible for the marketing and communication needs of the coalition, and for outreach to the community regarding the services provided through C.A.S.H. and the importance of asset building and good financial health.   

Prior to joining Empire Justice Center, Berta was an Assistant Manager at a local retail store worked in the Public Safety Department and while attending the Rochester Institute of Technology (RIT.)

Practice Area(s):
Community Development, Consumer